To achieve the flag towns and cities must prove themselves in 30 criteria that are all relevant to the evening and night time economy. The Purple Flag is a positive initiative that indicates an entertaining, diverse, well-managed area that leads to an enjoyable night out.
The evening and night time economy is an important sector of the overall economy and businesses in Limerick are being encouraged to get behind The Purple Flag and recognise the advantages of having it.
The Purple Flag can be a very important asset when it comes to marketing the city.
Areas awarded the Purple Flag are recognised for providing a vibrant and diverse mix of dining, entertainment and culture while promoting the safety and wellbeing of visitors and local residents.
There has been a co-ordinated approach between Limerick City and County Council, Limerick Chamber and An Garda Síochána to develop the evening and night-time offering in the city centre.